We create a chain of climate-aware citizens and professionals
Our vision
CHOICE is a Horizon Europe project with the mission to forge a sequence of climate-conscious choices in the food system, by leveraging the power of Integrated Assessment Models (IAMs), a vital tool for policymakers to design impactful climate mitigation strategies. Focused on the demand side mitigation, CHOICE enhances and mainstreams IAMs and unites diverse marketing and social science disciplines and technology instruments with large-scale engagement campaigns across four continents, striving for one goal: To drive substantial behavioral and lifestyle changes in Agriculture, Food, and Land Use sectors, contributing to the global target of limiting temperature rise to 1.5°C.
EU funding
Pilot sites
Duration
Partners
Act locally, Impact Globally
Pilot Campaigns
Every decision, big or small, every mindful bite, plays a significant part to a larger, climate-positive transformation within the food system. Explore CHOICE's global pilot sites and enablers to witness the transformative power of our mitigation strategies in action.
Immersive Tools
Randomised Control Trials
 Behavioural models
 IAM Models
Adoption of healthy and sustainable food consumption lifestyle choices
Austria
Adoption of healthier, sustainable diets and reduction of food waste
South Africa
Promoting sustainable grocery shopping choices in an online retail store
Greece
Adopting sustainable farming practices for olives and livestock sector
Spain
Sustainable Practices in coffee production for Community and Ecosystem Resilience
Colombia
Our team